Brand Reveal. Cobalt - The Unseen Advantage
For 15 years SSA led the way in small group PT in Suffolk, with one guiding principle at the core of it.
‘To deliver professional level coaching in a non-judgemental environment that inspires positive change’
We did that, but the world has moved on. Everything that separated us from the competition has been caught on to. They all now do the thing that was our USP. We became lost in the melee. So we had a choice…
Stay and compete, or evolve. We chose evolution, to lead the way again and bring something new. Bring a new standard and a new idea.
It was 9 months ago we decided to kill SSA.
To start again.
To start from the bottom and look at who we were, what we delivered and to ask the question ‘If we started again, how would we do it?’
The things we excel in we chose to keep. The coaching. The people. The environment.
Nothing else was sacred. From the colour palette to the name, the message, and the journey our members go on from the start. We wanted to review it all.
Where we landed.
Your physical fitness. Strength, movement and condition are what keep you going and give you an advantage today while making sure you can still do what you love for longer. They are your secret ingredient to success and underpin everything in your life. They are your unseen advantage.
As coaches we help people get there.
We provide energy that powers their life away from the gym and that enables their bodies to function effectively. We keep their bodies mobile, resilient and strong enough to do the work while building the mental strength to withstand high pressure situations and still perform optimally.
Above all we are trusted by the people we coach to do all of this, to look after their health and fitness, and to make sure it is done efficiently, in a way that already fits their busy lives.
And that’s how we landed on Cobalt - The Unseen Advantage
Cobalt is in everything and you don’t even know it is there - Like great coaching should be.
It is the element that powers modern life from phones to laptops and electric vehicles. We want to help power yours.
It is added to metals that are expected to perform under extreme heat and high pressure. It is also used in the making of tools to make them more durable. We want to do the same for your body and mind.
It’s already compatible with the human body and used successfully in hip and knee implants to help resist wear and corrosion.
Finally it is the central element in vitamin B12, cobalamin, the cobalt vitamin. The vitamin essential in helping you form red blood cells and building and maintaining your nervous system. And like fitness, something that goes along unnoticed until it is in decline.
As Cobalt we provide expert coaching in a purposefully built environment where you get to leave the world outside, enjoy training, be yourself and trust your fitness is in the hands of the right people. Helping you build and maintain strength, health, energy, and the physical freedom to live a full and capable life - now and for years to come.